Her journey into Web3 began at Coinbase, where she helped grow the business development function and establish the company's role as a trusted entry point into crypto. She later joined MetaMask, contributing to its global adoption and ecosystem expansion. These roles deepened her expertise in bridging technology with practical, human impact.

Liz's career spans over a decade of impact and leadership. She has held roles at Merrill Lynch and Tesla, and spent seven years running her own business in Colombia—an experience that reflects her entrepreneurial spirit and resilience. This combination of global corporate expertise and entrepreneurial drive has shaped her ability to thrive in fast-moving, high-stakes environments.

A connector at heart, Liz is known for building bridges between technology and community. She is a strong advocate for inclusion and representation in Web3, championing opportunities for Latinas, immigrants, and underrepresented voices in tech and finance. As a frequent speaker at international conferences, she uses her platform to inspire and elevate the next generation of diverse leaders in technology.

Grounded by her roots in Medellín and Los Angeles, and fluent in both Spanish and English, Liz brings a global perspective to every stage she steps onto. She leads with empathy, purpose, and a sharp instinct for innovation—always with the belief that Web3 is more than technology: it is a pathway to broaden access, representation, and opportunity worldwide.