Eda Aguilar is a Puerto Rican fashion-tech entrepreneur, designer, author, and Web3 executive based in Paris. She is the Founder and Creative Director of Edalou Paris, a fashion and accessories brand at the intersection of luxury, technology, and connected consumer experiences.
Before entering fashion, Eda spent nearly 15 years in finance, working across treasury, investments, risk, and investor relations. After moving to Paris, she transitioned into fashion and later became an early advocate for the convergence of physical products, digital assets, and emerging technology.
Her Web3 experience includes serving as Chief Fashion Officer of Eyes of Fashion and leading marketing and phygital product initiatives at Phygicode. Through Edalou Paris, she has translated that experience into real-world applications of connected products and phygital technology. Her NFC-enabled products and experiences have reached more than a dozen corporate clients and over 1,000 retail customers, demonstrating how emerging technology can move beyond experimentation and become part of everyday consumer experiences.
Most recently, Eda collaborated with T-Mobile Puerto Rico during Bad Bunny’s Puerto Rico residency, creating an experiential activation that connected physical collectibles with digital engagement through more than 15,000 NFC-enabled charms distributed during the residency.
Eda is the author of NFTs for GALS, Women & Tech, and Money & Finance, and has spoken internationally at NFT Paris, NFT London, NFT NYC, Art Basel, Web3 Summit, and Davos on fashion technology, Web3, phygital luxury, and women-led innovation. Her work and entrepreneurial journey have been featured in Vogue Italia, Vanity Fair France, Condé Nast Traveler, and Yahoo Finance.
Through Edalou Paris, Eda continues to explore how NFC, blockchain, digital identity, and emerging technologies can transform physical products into platforms for storytelling, community, loyalty, and commerce—while advocating for greater representation of women and Latinas in the technologies shaping our future.