With over a decade of experience in digital marketing and growth strategy, Camila Barrera or "Sohobiit" began her career at Web2, where she specialized in developing scalable strategies for technology companies. In 2020, she shifted her focus to Web3, merging her professional experience with her passion for art, culture, and collective creativity. Since then, she has actively contributed to the Web3 space by leading projects that connect technology with the community and creating initiatives that connect local talent with the global blockchain ecosystem, especially by giving a voice to women in technology.
Her artistic journey began with her fascination with video game design, which led her to pursue a master's degree in 2D and 3D Game Creation in Barcelona. This early exploration of creativity and interactive storytelling continues to shape her vision as an artist and creator in the digital world. Soho has played key roles in Web3 organizations and initiatives, including her role as project manager for ETH MEX and organizing Bitcoin Pizza Day in her city for three consecutive years, in collaboration with PizzaDAO, fostering cross-cultural connections through food, cryptocurrency, and community, among many other events.
Soho's work has traveled to various parts of the real and digital world: exhibiting in various art galleries within the metaverse at various digital festivals. In physical galleries, her work has been shown in Mexico City, France, Argentina, and Barcelona, to name a few of the places where her work has been exhibited and acquired. In collaboration with Women of Web3, Soho, along with crypto artist Ananá, created the United Nations (UN) first NFT tied to a UN Session, a milestone that combines art and technology with social and cultural impact.
At the heart of her work lies the firm belief that blockchain is not just about technology, but also about empowerment, inclusion, and collective growth. She advocates for the creation of diverse, equitable, and collaborative spaces where women and underrepresented voices can thrive in the digital economy.
Through Happ3n and her extensive contributions, Sohobiit continues to inspire, educate, and build bridges, driving Web3 adoption with creativity, strategy, and community at its core.